英語論文范文冬奧會(huì)會(huì)徽的多模態(tài)話語

　　本文是英語論文范文，本文以克瑞斯和和凡勒文的視覺語法為理論框架，選取從 1924 年至 2018 年共 23 屆冬奧會(huì)會(huì)徽作為分析樣本，定性定量分析相結(jié)合，從三個(gè)意義著手，探討不同社會(huì)符號(hào)和模態(tài)怎樣共同構(gòu)建意義，以及主辦國與主辦城市的文化，地理特征，精神是怎樣傳達(dá)的�！冬F(xiàn)代管理論壇》是一本為企業(yè)管理及相關(guān)理論服務(wù)的社會(huì)學(xué)期刊。該刊不僅涵蓋了管理理念，還涉及對(duì)不同業(yè)務(wù)與企業(yè)管理發(fā)展趨勢(shì)的解讀、討論與評(píng)價(jià)。《現(xiàn)代管理論壇》致力于為企業(yè)與員工提供高質(zhì)量的獨(dú)特交流平臺(tái)，并通過將期刊傳遞的有價(jià)值信息應(yīng)用于現(xiàn)實(shí)工作環(huán)境、通過將管理理念與實(shí)際經(jīng)驗(yàn)的有機(jī)結(jié)合來惠及企業(yè)及員工。

　　CHAPTER ONE INTRODUCTION

　　1.1 Background of the Research

　　Language is an important part of our lives. Many scholars have been studyinglanguage for a long time, which is the dominant expression of meaning. Discourseanalysis theory was put forward by Harris in the early 1950s. It is concerned withlanguage and the relations between language and context in which it lies. Since then,discourse analysis has become a hot point of research. People produce texts to get amessage across, to express ideas and beliefs, to explain something, to get other peopleto do certain things. We can refer to this complex of communicative purposes as thediscourse that underlines the text and motivates its production in the first place.Scholars all around the world came up with theories and methods from differentperspectives.However, with the rapid development of society, technology and the mass media,the simple texts cannot satisfy the needs of readers. Many other multimodal modes likeimages, colors, sounds and actions come into exist to express meaning. Lim (2004, P.52) said that we live in a multimodal society. Thus, it is necessary to change frommonomodality to multimodality. Social semiologists argue that except language, othersemiotic systems are also the source of meaning. Multimodality refers to the variousways in which a number of distinct semiotic resource systems are both co-deployed andco-contextualized in the making of a text-specific meaning' (Baldry & Thibau It, 2006,P. 21). Multimodal discourse analysis aims to explore the correlation and integration ofthe representational, interactive and textual meanings realized by different semioticresources. People gradually realize the importance of multimodal discourse, andcategorize it as a separate academic field to carry out research.

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　　1.2 Research Purpose and Significance

　　Winter Olympic emblems consist of images, words, colors, etc. which are typicalmultimodal discourses according to Kress and Van Leeuwen's Visual Grammar (VG)(1996, 2006). This study chooses Winter Olympic emblems as objects of multimodaldiscourse analysis and aims to put forward a model for the analysis of these emblems.It hopes to shed further light on the research of multimodal discourse analysis.We can discuss the significance of this study from the theoretical perspective andthe practical perspective.In terms of theoretical significance, what should be taken into consideration first isKress and Van Leeuwen. This study could expand the definition of discourse and enrichour comprehension on MDA by integrating language and other meaning resources.Second, through the research process, we could verify the feasibility and practicabilityof applying Visual Grammar into appreciating the meaning of Winter Olympic emblems.Third, by interpreting the relationship between language and other modality forms, thisstudy provides support for the future study on discourse analysis of emblems.As for the practical significance, by integrating various social semiotics includingimages, colors and words, this research provides a new angle for interpreting the designof emblems. It could help readers better understand the social meanings and functionsof language as well as multimodal modes. In addition, the proposal of the model,suitable for the multimodal discourse analysis of emblems, provides a morecomprehensive perspective of appreciating emblems by analyzing the integrated effectsof differentmodalities.

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　　CHAPTER TWO literature review

　　In the last chapter, we’ve mentioned that multimodal discourse analysis hasbecome a heat point. Thus, researches on it are irresistible. Scholars at home and abroadhave done studies on multimodality and MDA. In this chapter, these will be reviewed.Then, the studies of Olympic emblems will be presented. At last, some comments ofthese studies will be made.

　　2.1 Multimodality

　　The development of monomodality can no longer satisfy the needs and demands ofmass media and audiences. It is replaced by semiotics such as images, colors, soundsetc. Then multimodality comes into exist and grows rapidly. The high-tech products areeffective tools for the spreading and expressing of multimodality.The term “multimodality” is put forward by Van Leeuwen and Jewitt in Handbookof Visual Analysis in 2001 and it underlines the importance of considering semioticssuch as language, color, image and sound. It is widely discussed by western linguists.For the definition of multimodality, many researchers have given differentopinions. Here are some definitions.Van Leeuwen (2005, p. 281) defines multimodality in his Introducing SocialSemiotics as “multimodality means the combination of different semiotic modes-forexample, language and music-in a communicative artifact or event”.Multimodality, in the mind of Scollon and Levine (2004), refers to themultimodalities used in the communication such as color, taste, speech and image.Multimodality refers to the diverse ways in which a number of distinct semioticresource systems are both co-deployed and co-contextualized in the making oftext-specific meaning. (Baldry &Thibault, 2006, p. 21)Machin (2007) describes multimodality as the grammar of visual communicationthat is used by image designers.

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　　2.2 Multimodal Discourse Analysis

　　Only by language, what is expressed may not be understood comprehensively. Inthis sense, communication should be achieved by several senses of hearing, seeing andfeeling. A variety of means and symbols are involved to exchange information andexpress meaning. If readers want to know how these semiotics including language arecombined to express meanings and intentions, multimodal discourse analysis is neededin this situation.Two standards are put forward by Zhu Yongsheng in 2007. They aim todifferentiate multimodal discourse from mono modal discourse. The first one is howmany kinds of modalities are involved. This is a general principle in linguistic field.2116Monomodal discourse has only one modality while two or more modalities are used inmultimodal discourse or bimodal discourse. The second one is semiotic mode. Somediscourses have one modality but more than two semiotic modes. For example, comicstrips only have visual modality, but language and pictures are two semiotic modes.They are also regarded as multimodal discourse. Multimodal discourse is systematicand multifunctional.In this mass media society, scholars both at home and abroad have realized thelimitations of monomodality and a series of introductory research works onmultimodality have come into existence.

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　　Chapter Three THEORETICAL FRAMEWORK.....15

　　3.1 Halliday’s Systematic Functional Grammar....... 12

　　3.2 Visual Grammar.............16

　　3.2.1 Representational Meaning......16

　　3.2.2 Interactive Meaning......19

　　3.2.3Compositional meaning.......... 20

　　3.3 Summary.............22

　　Chapter Four MULTIMODAL DISCOURSE ANALYSIS OF WINTER OLYMPICEMBLEMS.............25

　　4.1 Winter Olympic Games and Emblems...... 25

　　4.2 Representational Meaning......26

　　4.3 Interactive Meaning...... 33

　　4.4 Compositional Meaning..........44

　　4.5 Summary..............48

　　Chapter Five CONCLUSION.........51

　　5.1 Major Findings.............. 51

　　5.2 Limitations and Suggestions............ 52

　　CHAPTER FOUR MULTIMODAL DISCOURSE ANALYSISOF WINTER OLYMPIC EMBLEMS

　　VG and its three meanings have been introduced in details in the last chapter, Inthis chapter, taking into account the importance of Winter Olympic emblems, VG isused to analyze 23 emblems to find out how they combine verbal and visual modalitiesto convey social value and cultural meaning.

　　4.1 Winter Olympic Games and Emblems

　　Winter Olympic Games belong to Olympic Games. It is a worldwide sports gamethat is held every four years. Organized by IOC (International Olympic Committee),Winter Olympic Games have been held for more than 90 years since 1924. Although itsreputation is not as good as Summer Olympic games, it still has its own charming.What’s more, Beijing China is the hosting place of the 24th Games. It will be the firstcity to hold both Summer and Winter Olympic Games. This is the unparalleled honor ofChina, but the correct choice of IOC. Here we can see that not only the publicity of thisgame is rising, but the strength and power of China is on the increase.The idea of Winter Olympic Games was put forward in 1901. However, somecountries did not vote for it. Until 1924, the first game was held in Chamonix France.Until 2014, there are total 22 games. The last was held in Sochi in 2014.The winter sports are developed with the work and life of the people who live inthe area surrounded by ice and snow. Norway is good at these sports. Other countriessuch as Japan, Canada all have a longhistory of skiing. According to the historicalmaterial, the earliest skiing in China can be traced back to the Sui and Tang dynasty.Before these games went into the arena, some European countries established the skiingarmy due to the geographical condition. After the World War II, skiing stood for elegantand luxury. Skating is another part of winter games. It can date back to more than 2000years. In Qing dynasty, skating was an entertainment for Royalty.

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