英文論文范文改善英國航空公司運營管理

　　本英文論文范文主要內(nèi)容是針對英國航空公司的運營管理提出相應的改善意見，并且通過各種理論支持這種意見。推薦閱讀：《現(xiàn)代管理論壇》是一本為企業(yè)管理及相關理論服務的社會學期刊。該刊不僅涵蓋了管理理念，還涉及對不同業(yè)務與企業(yè)管理發(fā)展趨勢的解讀、討論與評價。《現(xiàn)代管理論壇》致力于為企業(yè)與員工提供高質(zhì)量的獨特交流平臺，并通過將期刊傳遞的有價值信息應用于現(xiàn)實工作環(huán)境、通過將管理理念與實際經(jīng)驗的有機結合來惠及企業(yè)及員工。

　　運營管理非常關注業(yè)務領域與生產(chǎn)的商品和服務，并涉及確保責任的業(yè)務運作是有效的，在使用資源少的需要，并有效地滿足客戶的要求。它還涉及到管理的過程，把輸入(形式的材料，勞動力和能源)輸出(貨物和服務的形式)。操作通常是指生產(chǎn)商品和服務的indivudually。運營管理的目的是在任何過程中增加增值活動的內(nèi)容。

　　運營管理的起源可以追溯到通過文化改變了十八，十九，和二十世紀，包括工業(yè)革命，通用生產(chǎn)的發(fā)展，洛厄爾說，美國的制造業(yè)，科學的管理體系，裝配線的實踐和大規(guī)模生產(chǎn)發(fā)展等方面。

　　運營管理的重點是非常小心地管理過程中生產(chǎn)和銷售的產(chǎn)品和服務在市場中的客戶。因此，像每一個組織一樣，英國航空公司有一個運作職能，涉及服務，操作程序，其客戶或其客戶。在最近的經(jīng)濟環(huán)境下，航空公司面臨著航空史上最糟糕的時刻，盡管英國航空公司被認為是世界上最受歡迎的航空公司，但其運營管理受到了極大的打擊。最近，該組織面臨著許多困難，在他們的企業(yè)部門，特別是經(jīng)營業(yè)績，可靠性，維護等業(yè)務管理的影響。這項研究代表了英國航空公司在最近的金融環(huán)境的運作管理。它還批判地分析這些因素，評估運營管理的關鍵因素和提供建議的行動計劃

　　Operations management is very concern of business area with the production of goods and services, and involves to ensure the responsibility that business operations are efficient in terms of using as little resource as needed, and effective in terms of meeting customer requirements. It is also concerned to manage the process that converts inputs (in the forms of materials, labour and energy) into outputs (in the form of goods and services). Operations traditionally refers to the production of goods and services indivudually. Operations Management aims to increase the content of value-added activities in any process.

　　The origins of operations management can be traced back through cultural changes of the 18th, 19th, and 20th centuries, including the Industrial Revolution, the development of interchangeable manufacture, the Waltham-Lowell system, the American system of manufacturing, scientific management , the development of assembly line practice and mass production etc.

　　Always Operations management focuses on very carefully managing the processes to produce and distribute the products and services in the market among customers. So like every organization, British Airways Plc has an operation function to involve the service, operation procedures to its customers or its clients. In recent economic environment, airline facing worst time now a days in aviation history where the British airways is set to suffer in its operation management though it is considered as the world's favourite airline. Recently this organization is facing a numerous difficulties in their corporate sector which effects their operations management specially performance, reliability, maintenance etc. This study represents the operations management of British Airways plc in the recent financial environment. It also critically analyses these factors in which key factors of operations management for evaluation and provides some recommendations as an action plan.

　　History of British Airways:

　　British Airways is the UK's largest international scheduled airline, flying to over 550 destinations at convenient times, to the best located airports. British Airways is the world's leading global airlines. Whether customers are in the air or on the ground, British Airways takes pride in providing a full service experience. The British Airways group consists of British Airways Plc and a number of subsidiary companies including in particular British Airways Holidays Limited. It carries more passengers than any of its competitors and it is also the seventh biggest cargo airline in the globe.

　　British Airways PLC is the largest international airline in the world. It is based at Heathrow Airport in London, the busiest international airport in the world and it has a global flight network with such partners as USAir in the United States, Qantas in Australia, and TAT European Airlines

　　in France. British Airways serves 95 million passengers a year using 441 airports in 86 countries and more than 1,000 planes. It has more than 60,000 employees in around 100 countries globally.

　　Aims and objectives:

　　To provide a critical evaluation on British Airways operations management

　　To justify the British Airways action plans involved with operation management.

　　And to recommend an action plan to improve operations management.

　　Methods:

　　Secondary data has been used in this study because of easily accessible. Sometimes it can be best method of obtaining information for some specific area when it is difficult to get the direct collection data.

　　Problems facing in its operations:

　　Branson filed suit against British Airways in 1991 so various filed suits damaged British Airways' reputation and led to comments 'BA now looks like an anxious, overbearing giant trying to squash a feisty little rival.' With its Virgin difficulties continuing, British Airways' overseas partners suffered huge losses: in 1993 Qantas lost $271 million, while in 1994 TAT lost $60 million and USAir lost $350 million. Even though British Airways was struggling with its alliance strategy, the real test of its global strategy lay ahead with the long-awaited 1997 deregulation of the European airline industry.

　　British Airways leads a wide range of routes in the world. Recently the Heathrow based airline has enlarged terminal for holding their image, which is Terminal 5. According to a study by the association of European Airlines, starting during their operation periods BA has lost the luggage of an average of 9 passengers on every jumbo jet flight in 2008. BA was bound to force to cancel more then 200 flights in the days following the opening of terminal 5 after computer log-on failure for luggage handle sparked chaos.

　　There is the global slowdown in the travel industry after global recession Bookings were sharply down even before the atrocities committed in New York and Washington. International travel reservations company Amadeus reported that airline bookings had slumped 28% worldwide, and by 74% in the United States alone. The biggest problem is a sharp fall in first class and business class passengers. Cargo volume declined 9.8 percent (http://www.joc.com/node).

　　If staff - angry over planned job cuts and changes to work patterns - opt to walk out, the earliest date for a strike could be December 21 2009. BA plans to reduce the existing number of 15 service crew members on long-haul flights by one later this month and has proposed a pay freeze for two years.

　　British Airways faces ￡250m threat to profits as open skies era takes off in terminal 5.

　　Investors are smarting as well. BA's shares currently trade at about 150 pence. In May 1997, they were priced at 760p.

　　Instead of breaking even this year - following a string of quarterly losses - analysts now expect the airline to report a ￡200m loss by the end of the year. In the past four months alone BA shares have lost more than 60% in value and 42% since the eve of the attacks.

　　Insurance costs are going up too, with several airlines including BAreporting that their insurers are demanding 10 times the normal premium.

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